BUILT DIFFERENT

Built Different Apparel was born in a season that required more faith, grit, and perseverance than comfort or convenience. Life shifted unexpectedly, and instead of retreating, we chose to rebuild—with intention, integrity, and trust in God's provision.

We believe being "built different" isn't about being better than others—it's about being anchored in faith when things get hard, choosing stewardship over shortcuts, and showing up with resilience when the path forward isn't easy.

Built Different Apparel focuses on high-quality, comfortable pieces that are made to last, not fast fashion meant to be replaced. Each item represents work done with purpose—supporting healing, restoring stability, and honoring God through effort, discipline, and service.

When you wear Built Different, you're supporting more than apparel. You're supporting a story of perseverance, faith over fear, and the belief that even in difficult seasons, God can use what's built with intention to strengthen, provide, and bless others.

A brand by True North Data Strategies

Thank you for being here. Truly.

Built Different Apparel was created in a season of life I never expected—one that required deep trust in God, patience in healing, and courage to keep moving forward when the future felt uncertain. I've spent my life serving others, caring for people, and standing beside my family and community with strength and purpose. When circumstances changed, I felt called not to retreat, but to rebuild—thoughtfully, honestly, and with faith leading every step.

This brand is more than clothing. It represents resilience forged through adversity, stewardship over shortcuts, and the belief that God still provides purpose even in difficult seasons. Every decision behind Built Different Apparel—from the quality of the garments to the way we operate—is intentional. I wanted to create something that reflects integrity, comfort, and longevity, while allowing me to contribute, provide, and move forward without compromising my values or asking for pity. This work has become part of my healing, a way to honor God through honest effort and perseverance.

I am deeply grateful for every person who supports this journey—whether by wearing our apparel, sharing our story, or simply believing in what we're building. Your support means more than you know. It allows this business to continue, helps sustain our household, and stands as a reminder that faith, grit, and gratitude can build something meaningful even when life takes an unexpected turn.

From the bottom of my heart, thank you for being part of Built Different. May God bless you richly, just as you've blessed us.

With sincere gratitude and respect,
Veronica Johnston Founder & CEO, Built Different Apparel